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1. Test Project
Alex Frost
From Alex Frost 1976
2004

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1. Test Project
Carl Andre
Margit Endormie, 1989
Photo: Ronald Amstutz
Dia Art Foundation, New York.


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1. Test Project
Peter Fischli and David Weiss
Installation view, Monika Sprüth Galerie, Cologne, May 5–July 29, 1995

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1. Test Project
Joseph Beuys
Installation
Felt, stool, sculptor’s trestle, copper, tin, wire and rubber
Photograph by Volker Döhne

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1. Test Project
Alex Frost
Continuous Profile
Sculpture, 2004

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Carina Julina
@carina.julina
LinkedinI'm a Brazilian artist and art director working across commercial and artistic practices. My work spans art direction, creative concepts, branding, social media, visual identity, painting, drawing, and other visual media.

As an art director, I develop visual concepts and identities for brands, campaigns, social media, and digital experiences, working from concept development through to visual execution.

Alongside my commercial practice, I work with graphite drawing and oil and acrylic painting, developing a visual research around pain, corporeality, and desire. The work takes shape through invented living organisms, organic structures, and near-symmetrical forms that exist between the anatomical and the imaginary.

My background in visual communication and stage costume design informs an approach to image, form, material, and composition across different mediums. Moving between art direction and visual arts, my practice is shaped by an interest in building visual languages that balance structure and intuition, familiarity and strangeness.


Self-Portrait — Oil on Canvas, 2026


Clients
PEPSI
BMW
Johnson & Johnson
Uber Eats
Uber
Pfizer
AstraZeneca
Rexona
Globoplay
Heliocare
Kopenhagen
Banco Safra
Cafés Orfeu
Sterna Café
Renata
Galo
Wells
Red Cross Lisbon
Cálem Porto


Agencies2026
GINGA (BR)
Senior Art Director

2024
Suno United Creators (BR)
Creative Art Director

2023
LOLA-NORMAJEAN º (PT)
Creative Art Director

2022
Fbiz (BR)
Creative Art Director

2021
Hagens (BR)
Creative Art Director

2020
Triunfo Sudler (BR)
Creative Art Director Jr.

Recognition & Education2016
Technical Diploma in Visual Communication
São Paulo State Technical School

2018
Motion Graphic Design
Faculdade Meliés

2021
Communication
Escola Cuca

2022
Silver — Young Lions Portugal (Print)
Cannes Young Lions

2025
Costume Design
Senac São Paulo, Brazil

2026
AI LAB
Human Academy



Contact+55 19 993217119
carinamenna@gmail.com
@carina.julina
LinkedIn



Língua de Gato Season 2024
Art Direction for Kopenhagen's Língua de Gato Season, marking the launch of the brand's first filled editions in Hazelnut and Strawberry. The campaign reimagined one of Kopenhagen's most iconic products through a playful, fashion-inspired visual language, unfolding across digital, social media, retail, and launch materials while preserving the timeless character of the classic.





Kopenhagen's  Easter 2025
Conceived to give Easter a distinctive visual identity, the campaign broke away from the category's familiar symbols and clichés in favor of a more contemporary and ownable aesthetic. Inspired by iconic 1970s Mid-Century patterns, the creative direction combined bold graphic compositions, vibrant color palettes, and playful forms to build a memorable visual universe. The result transformed the seasonal collection into a series of instantly recognizable brand assets, reinforcing Kopenhagen's premium positioning through a fresh and differentiated visual language.




This Calls For Uber Eats - Movies
Created to support Uber Eats' evolution into an everything delivery platform, the films were built around the cultural insight that Portuguese people are masters of desenrasque, finding creative solutions to everyday challenges. Through relatable storytelling and light-hearted humor, the campaign showed how Uber Eats seamlessly fits into these moments, reinforcing the idea that whenever something is missing, it's calling for Uber Eats.



Kopenhagen's Christmas 2025
Built around Kopenhagen’s 2025 Christmas concept, A Christmas That Leaves a Mark, the campaign celebrated the moments, stories, and traditions that make the holiday season unforgettable. The creative direction positioned the brand as a meaningful part of these memories, highlighting how shared experiences and thoughtful gestures become lasting marks of affection.





This Calls For - OOH
Inspired by the everyday moments that never go as planned, this Uber Eats out-of-home campaign turned relatable disasters into bold visual stories—each with the same simple resolution: ordering Uber Eats. Through striking photography and concise copy, the campaign highlighted humorous situations that instantly resonated with audiences in high-impact OOH placements.


KOP Week
For Black Friday, Kopenhagen broke away from the category's visual codes with a campaign that embraced white instead of the expected sea of black. Inspired by the airy, fluffy texture of Nhá Benta's iconic marshmallow, the art direction transformed every touchpoint into a soft, cloud-like world of floating forms. The result was a distinctive visual identity that celebrated the product's most recognizable attribute while making the campaign instantly stand out during one of retail's noisiest moments.


Nhá Benta Season 2024
The Nhá Benta Season 2024 campaign expands the brand’s visual territory by translating its new flavors into an art direction inspired by Memphis Design. Bold geometric shapes, vibrant colors, playful compositions, and expressive forms create a dynamic visual language that reflects the iconic personality of Nhá Benta. The new Pistachio and Sicilian Lemon flavors take center stage within this energetic aesthetic, resulting in a campaign that feels fresh, contemporary, and unmistakably Kopenhagen while celebrating the brand’s spirit of innovation.




Toma essa "Take that"
Art Direction for Pepsi's Toma Essa campaign, introducing a new brand platform built around individuality and the freedom to break conventions. Through dynamic films and social-first content, the campaign embraced a bold, irreverent visual language inspired by internet culture, celebrating "non-meals" and everyday moments that challenge traditional food rules.

Nhá Benta Season 2025
Inspired by the vibrant hues of its new Red Berries and Pitaya flavors, Nha Benta transforms pink into the visual language of the season. Blending fashion, contemporary art, and cultural references, the campaign reimagines the product as a gallery-worthy icon, drawing from museum aesthetics, expressive brushstrokes, and iconic paintings. The result is a sophisticated visual universe where every execution celebrates color as a statement, reinforcing Nha Benta's artistic territory through a fresh, trend-driven perspective.



Kopenhagen's Christmas 2024
Developed around Kopenhagen's Christmas concept, The Extraordinary Transforms, the campaign drew inspiration from the enchanting movement of a classic carousel to evoke wonder, transformation, and celebration. Art Direction translated this narrative into a refined editorial visual language across key visuals, social media, retail, and digital touchpoints, bringing the seasonal collection to life.